Nebraska Dairy Industry Development Board

Holle Evert (Holle.Evert@nebraska.gov)

Maintain and expand domestic sales of milk and dairy products, develop new products and new markets, improve methods and practices relating to marketing or processing of milk and dairy products, and inform and educate consumers of sound nutritional principles including the role of milk in a balanced diet.

All dairy farmer

All dairy farmers

1992

1999

Not Specified

Nebraska Revised Statute, 2-3951

Governor

Seven

Governor

No

Members of the board shall: 1. be residents of Nebraska, 2. be at least twenty-one years of age, 3. have been actually engaged in the production of milk in this state for at least five years, and 4. derive a substantial portion of their income from the production of milk in Nebraska.

No

Members of the board shall be reimbursed for their actual and necessary expenses.

Three years

Terms Rotate

2, once every six months

3

2, once every six months

2

2, once every six months

2

None

Contracts with the Nebraska Department of Agriculture and Midwest Dairy for support services. Promotional contracts are in place with Southwest Dairy and Midwest Dairy for promotion and research projects.

$1,494,692

$1,494,692

$1,468,961

NA

FY 21-22, FY 22-23, FY 23-24: $1,640,000 spending authority the board can allocate funds to promote, educate and conduct research to increase the consumption of milk and milk products.

Nebraska dairy farmers pay checkoff of fifteen cents per hundred-weight of milk they produce. The checkoff is collected by the first purchaser of each producers milk. Five cents is sent to the National Dairy Board which provides funds for the national Unified Marketing Plan (UMP) developed by Dairy Management, Inc. The other ten cents is paid to the Nebraska Dairy Industry Development Board (NDIDB). The NDIDB funds USDA qualified program organizations for dairy promotion activities. The NDIDB is itself a USDA qualified program organization.During the period July 1, 2023 through June 30, 2024, NDIDB funded the following two qualified program organizations: 1. Midwest Dairy Association (Midwest Dairy). Under contract, Midwest Dairy implemented programs intended to contribute to the betterment of Nebraskas dairy farmers and the states dairy industry, including 1) the local components of the UMP, 2) the national UMP funding commitment, and 3) other promotion programs in Nebraska consistent with the interests of Nebraska dairy producers. Programs funded during the period are further described in the Promotion Highlights of the Annual Report. 2. Southwest Dairy Farmers (Southwest Dairy). Under contract, Southwest Dairy began implementing Mobile Dairy Classroom programs in Nebraska. Programs are further described in the Report of Activities. Nebraska Dairy Promotion HIGHLIGHTS July 1, 2023 - June 30, 2024Dairy Management Inc. (DMI), which represents and implements the priorities, strategies, and programs of the national dairy checkoff program, works on behalf of Americas dairy farmers, including the approximately 80 farmers in Nebraska to protect and grow sales and trust in dairy foods, dairy farmers, and the dairy community. The foundation of this work is a nationwide Unified Marketing Plan that DMI develops and implements in partnership with 14 dairy promotion organizations including Midwest Dairy to align national and local dairy promotion strategies and activities focused on action in the following core priorities: Domestic Sales & Innovation: Develop technology-powered breakthrough science and innovations that advance U.S. dairys wellness and product leadership. Exports: Positioning U.S. dairy as a consistent, preferred supplier in key global markets. Reputation: Taking a louder, more proactive, and competitive approach to sharing dairys indispensable role as a source of human nourishment and societal and planetary health.MIDWEST DAIRY PROMOTION IN ACTION:Midwest Dairy focuses on dairy promotion plans developed at the national level, as well as a variety of state-specific initiatives developed for various local key audiences to drive demand and confidence of dairy foods nationally, regionally, and locally. Our goal is to bring dairy to life by giving consumers an excellent dairy experience. Midwest Dairys annual report demonstrates the impact of Midwest Dairys strategic plan across three business objectives; increase dairy sales, grow trust in dairy, and advance research in dairy, and three foundational objectives; create checkoff advocates, develop farm and community leaders for dairy, as well as enhance company culture at Midwest Dairy. Midwest Dairy has partnered with select retail and foodservice partners throughout 2023 to drive over 38 million pounds of incremental milk while reaching consumers with our dairy messaging. Midwest Dairy also worked with partners to share dairys sustainable nutrition story to consumers to help make the connection from farm to table. Midwest Dairy reached out to thought leaders, including sustainability and nutrition professionals, to share resources in a variety of languages and communication methods to educate on the unmatched nutrition that dairy foods provide across the lifespan. Additionally, Midwest Dairy pursued research benefiting our product priorities, supported the national Undeniably Dairy campaign to reach over 393 million consumers and worked to develop young dairy leaders.